We worked with this channel from day one and edited over 50 videos. Scripts, edits and thumbnails were strong, but the videos struggled to find an audience.
Instead of doing more of the same, we researched the ideal viewer with the client, refined the content strategy and reworked the editing style to catch that viewer’s attention.
Four consecutive videos gained strong traction. The best reached 28.8K views.
The breakthrough wasn’t better editing. It was aiming every edit at the right audience.