Theo put real effort into every episode, but none of them broke 1,000 views. Episodes 2 to 4 sat at 661, 295 and 239.
We worked out who his ideal viewer was, then rebuilt the edit around them: more detailed, niche-specific podcast intros designed to catch the right people in the first seconds.
Our very first edit, Ep. 16 with Difaino Harting, reached 25,000 views.
- $300K in Debt at 18, to $1.8M Months From Ecom at 21 | Difaino Harting | Ep.1625K views
A more targeted intro beats a more polished one.
